The Heisman [exp.]

A businessman holds out his arm in the "Heisman" pose as he runs through an office hallway, cradling a laptop in his other arm.

Kept at arm’s length; denied. References the Heisman Trophy pose, where a football player is depicted with one arm extended to fend off a tackler. “I almost closed my last few sales calls, but they keep throwing up The Heisman.”

And we’re continuing to see even people who gave us The Heisman maybe three or four years ago are now really engaging to getting to talk to us about it. So we do think that there’ll be continued deepening and further penetration into that base for sure.

Joe Walsh, CEO
Thryv Holdings Inc.
Q2 2021 earnings call

…we never want to be a bank that just puts up The Heisman and says, stay away, that’s just not the right way to treat our market. So this was one of those deals that was a real cherry to pick.

Bill Wray, SEVP & CRO
Washington Trust Bancorp Inc.
Q3 2023 earnings call

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